Marketing can be difficult for sports facility owners who don’t know much about the topic. Read our blog posts to learn some easy and effective marketing tips to grow your business.
Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness. Usually, their time is consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were lagging […]
You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. Analyzing Success After any marketing campaign […]
You may have noticed that it can be difficult to get your clients’ attention, unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]
Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the […]
At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t […]
When a potential client searches for your services online, does your sports facility show up somewhere on the first page of results? If not, you’re missing out on a lot of new business. Most owners are aware of the need for visibility. They’re just not sure what concrete steps to take to increase it. You […]