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Sports facilities management: Getting new prospects’ data

August 17, 2011 by Sports Facility Expert

Most of the sports facility owners and managers I talk to do a good job of keeping track of the customers who come into their facility for a service. They collect their clients’ contact info and sometimes even take note of their interests for future marketing. The area that most owners/managers struggle with is going… [Read More]

Filed Under: Sports Facility Management, Sports Facility Marketing Tagged With: Increase Leads at Your Sports Facility, Sports Facility Management Articles, Sports Facility Marketing Articles, Sports Facility Marketing Ideas

Sports Facility Marketing at Parisi Baldwinsville in NY

June 15, 2011 by Sports Facility Expert

Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness, and their time is usually consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were… [Read More]

Filed Under: Indoor Sports Facilities Best Practices, Sports Facility Marketing Tagged With: Owning an Indoor Fitness Facility, Sports Facility Marketing Articles

Tracking Prospects and Clients: How did they find you?

April 21, 2011 by Sports Facility Expert

You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. After any marketing campaign ends, it’s… [Read More]

Filed Under: Sports Facility Management, Sports Facility Marketing Tagged With: Increase Leads at Your Sports Facility, Increase Revenue at Your Sports Facility, Sports Facility Management Articles, Sports Facility Marketing Articles

How to Get New Training Clients by using Free Trials

April 14, 2011 by Sports Facility Expert

You may have noticed that it can be difficult to get your clients’ attention unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know… [Read More]

Filed Under: Sports Facility Marketing Tagged With: Increase Leads at Your Sports Facility, Sports Facility Marketing Articles, Sports Facility Marketing Ideas

Affordable Sports Facility Marketing Starts with T-shirts

April 6, 2011 by Sports Facility Expert

Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the… [Read More]

Filed Under: Sports Facility Marketing Tagged With: Affordable Sports Facility Marketing, Sports Facility Marketing Articles, Sports Facility Marketing Ideas

Sports Facility Marketing Ideas to Avoid a Slow Season

March 9, 2011 by Sports Facility Expert

At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t… [Read More]

Filed Under: Sports Facility Marketing Tagged With: Sports Facility Marketing Articles, Sports Facility Marketing Ideas

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About Me

Hi, I'm Mike. I successfully sold my indoor sports facility in 2015 to focus on running a software company that produces eSoft Planner, a scheduling system for sports facilities. Click here to contact me directly.

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