In my last post, I talked about how important your sports facility staff is to your marketing efforts. As you know, good instructors are also essential to ensuring that your clients have a pleasant experience at your sports facility and continue coming back — your staff and instructors can make or break your business. Your… [Read More]
Sports Facility Marketing through your Staff
On this site, I talk quite a bit about how to market your sports facility, so I definitely want to mention a marketing effort that many sports facilities skip – and it’s one that I consider to be one of the easiest and most important branding/marketing opportunities available to you: your staff. Marketing isn’t just… [Read More]
Instructor management should start with your facility’s mission
Your instructors are the core and the face of your sports facility, and that’s why it’s absolutely essential to have a professional and enthusiastic team running your programs. However, keeping good, committed instructors on staff is not easy. Usually, they’re part-time and have irregular hours, which makes it harder to establish loyalty than it is… [Read More]
Sports Facility Ownership Means Focusing on Bottom Line
Many coaches dream of owning their own sports facilities. After all, as the boss, you make all the rules and run things exactly the way you want. But no one daydreams about working on accounting spreadsheets long into the night, haggling with vendors, making sure the facility is clean, or many of the other necessary… [Read More]