Just like recreational sports programming, birthday parties and team parties are a great programming option for your sports facility. They generate new business by increasing awareness of your business in the community and are a reliable source of revenue. The birthday parties we host at DNA Sports Center generate more referrals than almost any other… [Read More]
How to Add Sports Performance Programming to Your Sports Facility
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Whenever possible, group instruction should be given priority over rentals or private instruction at your facility. If you’re considering expanding your class offerings, sports performance programs are a great option for both athletes and facilities, and are a relatively… [Read More]
How to use Evaluations to Sell Sports Facility Memberships
Last week, I explained how important fitness / skills assessments are to keeping your sports facility customers happy and your employees accountable. Now I will explain why you should charge for these assessments, and how they can be an “ace in the hole” when you’re selling memberships at your sports facility. Many sports facility owners… [Read More]
How Skills Assessments Help Customer Retention, Increase Revenue
It’s important to make sure your clients are getting what they’re paying for at your sports facility, and if your sports facility offers sports or fitness instruction, the best way make sure that happens is through regular fitness / skills assessments. I’ve mentioned before how custom packages at your sports facility should be tailored toward… [Read More]
Increase Your Sports Facility Revenue with Electronic Scheduling
We’ve already discussed how electronic online payments and electronic online records can help your sports facility. This week. I’ll try to convince you that electronic, online scheduling is also essential to your sports facility operations. It increases your efficiency and eliminates a lot of confusion. Since I sell scheduling software, I make it a point… [Read More]
Increase Sports Facility Revenue with Custom Packages
Just like in any business, owning a sports facility is all about figuring out what your customers’ want, then making sure you’re providing it. You should think hard about what your clients really want long before you spend time creating and promoting a new product or service. Though this is a big picture idea, it works… [Read More]