Just like in any business, owning a sports facility is all about figuring out what your customers’ want, then making sure you’re providing it. You should think hard about what your clients really want long before you spend time creating and promoting a new product or service.
Though this is a big picture idea, it works on the most basic level, right down to individual clients.
Your trainers and staff work directly with clients every day and already understand their athletic goals – so you should encourage them to create custom packages that will help clients reach those goals.
Example 1: One of your baseball coaches works with a child who is getting ready for tryouts. A custom package could include private baseball hitting instruction every week until tryouts, plus two batting cage rentals each week to practice, and a specialty fielding clinic.
Example 2: One of your personal trainers knows that her client wants to lose 10 pounds before an upcoming class reunion. A custom package could include fat-burning cardio classes a few times a week until the reunion, plus more discounted personal training sessions.
Offering custom packages shows your customers that you understand their needs and are willing to do something special to support them, and clients love it because they get discounts on exactly what they need.
Most importantly, custom packages increase the odds that your customers will reach their athletic goals, which means they’ll feel keep coming back to you, and will buy another package the next time they have a goal.
I know how valuable these custom packages are, which is why I built the ability to create them easily into eSoft Planner, my company’s sports facility scheduling software. eSoft Planner allows even allows you to sell these packages online – or keep them private. If you want to see how it works, head over to eSoft Planner’s web site and fill out a request for a free demo.