I see a lot of participation waivers for sports academies. That’s because I help dozens of facilities set up their scheduling software each week, and electronic waiver approval is part of that process. Unfortunately, I often find myself repeating the same warnings about these waivers, which have the power to save your business. It’s just not… [Read More]

When we make our marketing plans, our first instinct is to focus on getting new, potential clients in the door. That’s because we trust that the value of our services will sell itself again and again once we’ve made that first impression. But if we don’t make an extra effort to keep existing clients, customer… [Read More]

As you know, there’s a trend in youth sports toward more intensity, more games, more competitiveness, and more elite training. So I wasn’t exactly surprised that the results of a survey of NCAA athletes found that an increasing number of athletes had specialized in their sports by a young age, influenced by parents with high… [Read More]

I was helping one of our newest clients set up his sports facility scheduling software and noticed his batting cage rental prices seemed low. I asked how he came up with his pricing, and his answer baffled me. He was undercutting what he considered to be his nearest competitor, a batting cage facility a 20-minute… [Read More]