Sports Facility Management Expert

Advice and Articles Sports Facility Ownership

Advice and Articles on
Sports Facility Ownership
  • Business
    • Business Plan
    • Survival Essentials
    • Marketing
    • Leadership
    • Staff Management
  • Tools & Equipment
    • Sports Facility Software
    • Sports Facility Web Sites
    • Equipment
  • Teams
  • Retail
  • Services
    • Lessons
    • Camps and Classes
    • Rentals
    • Birthday Parties
    • Speed, Strength and Agility
    • Memberships
  • Sports
    • Baseball and Softball
    • Soccer
    • Basketball
    • Volleyball
  • About & Contact

Spring Promotions for Your Facility

December 17, 2020 by Sports Facility Expert

Plan Promotions for the Spring Now

Happy busy season! While your facilities are full and business is booming, it’s important that you think of the future. Right now you need to be preparing revenue-building promotions that can take your facility to the next level, even in the slow season. A rule of thumb to follow all year round – always plan quarterly.  Planning and promoting three months in advance is a perfect way to stay one step ahead and beat out competitors to get your clients’ attention. 

What is important to keep in mind with any promotion you run, whether it is for memberships, combines, or camps – always maintain a sense of urgency. How many times have you seen “Only six spots left!” on promotional materials? There’s a reason you see everywhere. It works! Make your offer desirable to your current or potential clients, but don’t let them think it will always be there. 

The spring and summer are go-time for baseball and softball, so most of those clients will see you again in the fall. However, you don’t want to miss all of the other athletes out there that want to utilize their off-seasons to improve. If your facility offers sports performance, now is time to expand to other audiences, two of the biggest being football and soccer athletes. 

In my past experience owning DNA Sports Center, there were a few strong promotions we ran for the spring and summer that kept our facility busy, even on the most beautiful days. We ALWAYS ran a spring combine program in May to help athletes assess and improve their skills before entering tryouts, showcases, and important recruitment seasons. You hear May and think “oh I have plenty of time” but I am here to tell you differently. Begin promoting now! Run early-bird specials and get those athletes committed before another program can pull them in. Keep that urgency and remind your audience of the limited availability in the combine so they sign up early and confirm they have a spot. 

Do the same with your spring and summer camps. Secure your instructor, figure out the schedule, and promote! Another benefit of planning early – if one camp fills up and you  have more interest than you thought, plan another camp! You now have the time to adjust your plans to maximize your profits. 

Camps and combines are fantastic opportunities to increase revenue in the slow season and bring in new clients, but you will want to make sure you keep a recurring income. Membership drives are a tactic I utilized every year to make sure DNA Sports Center had a consistent cash flow and a full facility during the spring and summer seasons. Offer discounted memberships or camp/combine membership priority to incentivize new clients to sign up. You need to create a sense of urgency here too. Make the offer run for a limited time, or restrict the deal to 10 memberships and continue to include that in your promotion.

The three key you should take away from this are: 

  1. Begin planning AND promoting three months in advance 
  2. Maintain a sense of urgency in ALL promotions 
  3. Keep a source of recurring income during the office season. 

Want to know how to properly promote the ideas I have given you above? I have you covered! Check out my blog post on how to market your facility promotions here. 
Have more questions? Reach out to us via email at contact@esoftplanner.com to schedule a consultation with me.

Filed Under: Uncategorized

How to Use Evaluations to Sell Sports Facility Memberships

December 9, 2020 by Sports Facility Expert

Fitness and skills assessments are imperative to new memberships in training and sports facilities. These assessments give a starting point for each member and allow them to fully understand their strengths and weaknesses. From there, they can target those weaknesses and train hard for their incoming tryouts or sports season.  Not only does this allow… [Read More]

Filed Under: Uncategorized

Scheduling Tips for Managing Cancellations

October 1, 2020 by Sports Facility Expert

Scheduling Tips for Managing Fall Sports Cancellations As the summer months fade away, you may be realizing that the good intentions of your clients may be just that — good intentions. COVID-19 has led to questions about fall outdoor sports, and indoor recreation is certainly precarious. While schools have been careful in their reopening processes,… [Read More]

Filed Under: Uncategorized

Using Your Sports Facility to Make a Positive Community Impact

May 27, 2020 by Sports Facility Expert

Over the past several years, youth sports have become increasingly competitive. The lure of college scholarships for the best athletes drives some to extreme measures. Unfortunately, a large portion of this cutthroat aggression comes from those who are not even on the playing field — parents and coaches. The negativity surrounding youth sports makes headlines… [Read More]

Filed Under: Uncategorized

covid-19 sports facility

COVID-19 Sports Facility Operations

March 19, 2020 by Sports Facility Expert

Creative Ideas For Operating Your Sports Facility During COVID-19 We know that operating a sports facility during these uncertain times is challenging. You are concerned for the safety and well-being of your clients, but it can be difficult to navigate the continuously updated list of community rules and guidelines. Your facility may be open one… [Read More]

Filed Under: Uncategorized Tagged With: Coronavirus, Coronavirus Sports Facility, Covid-19, Covid-19 Sports Facility, Sports Facility Management Articles, Sports Facility News

Budget Swim Club Advertising Tactics

March 3, 2020 by Sports Facility Expert

Swim Club Advertising Tactics Advertising is one of the most important investments for swim clubs to improve the membership revenue channel, but small advertising budgets prevent many higher-priced options from being within reach. Luckily, there are many swim club advertising options that fit any swim club budget. Facebook Facebook’s social networking platform offers significant reach,… [Read More]

Filed Under: Uncategorized Tagged With: Swim Club, Swim Club Advertising, Swim Club Advertising Tactics, Swim Club Marketing, Swim Facility

  • 1
  • 2
  • 3
  • …
  • 5
  • Next Page »

Get Exclusive Content

Search

Favorite Posts

  • A cool way to track disappearing baseballs
  • The equipment buying guide for new facilities
  • The hidden costs of "free" scheduling software
  • How to make the most of your space
  • Increase revenue from lessons with this tip

About Me

Hi, I'm Mike. I successfully sold my indoor sports facility in 2015 to focus on running a software company that produces eSoft Planner, a scheduling system for sports facilities. Click here to contact me directly.

Sponsored By:

The Scheduling and Payment System That was Built for Sports Facilities

Categories

  • Indoor Sports Facilities Best Practices
  • Sports Facility Management
  • Sports Facility Marketing
  • Sports Facility Operations
  • Sports Facility Start Up
  • Swim Club Management
  • Uncategorized

Follow

Stay In Touch

Advertise

Reach Sports Facility Decision Makers

Copyright PPC Communications