As the owner or manager of a sports facility, you’ve probably already heard of AdvoCare’s nutritional products; they’re popular, and they’re targeted toward sports performance.
So, have you considered carrying AdvoCare or other nutritional supplements at your business?
I gave it some thought before I started with the program last year. There have been some pros and cons, but I plan to continue selling it, for two main reasons.
1. It helps with our overall mission of wellness and athleticism.
If your sports facility is like mine, your mission is to help athletes excel and keep people healthy. But exercise and training only takes your clients so far. A healthy diet is also essential to overall wellness, and it can get frustrating when your training results come up short because of a client’s poor eating habits.
But you can’t officially give diet and nutrition advice if you’re not a licensed professional, which most of us can’t afford to add to our staff.
AdvoCare is a nice workaround to incorporate a nutrition program into your training. Many of the programs include professionally developed meal plans.
(Sidenote: Another workaround for incorporating nutrition without hiring a nutritionist is to use a smartphone app that is developed by professionals and trusted by professionals.
Another reason I like AdvoCare, in particular, is that it’s easy to get kids to eat the healthy snacks and vitamins because they taste great; AdvoCare works with the same flavor developers who create Ben and Jerry’s ice cream. Kids are our biggest customer group and it’s important to make sure they’re getting all the nutrients they need, especially as they exercise.
I also feel comfortable with AdvoCare because it’s approved by the NCAA and has plenty of endorsements from pro athletes.
2. It gives my staff an additional way to make extra money.
Most of my instructors work part-time on commission. Selling AdvoCare products through DNA Sports Center is another option for them to supplement their pay, which is a bonus that can help with employee retention.
Some do well enough selling AdvoCare products to make it a full-time job, but AdvoCare’s programs are certainly flexible enough to be done part-time and on your own schedule.
However, a big part of selling AdvoCare is following up with users and coaching them through their programs, so make sure your staff is ready and willing to make those follow-ups and check-ins.
If you and your staff don’t want to take the active nutrition coaching role, you can still sell AdvoCare products concession-style at your facility and add to the facility income that way. Just offering these nutrition-packed drinks, bars and supplements along with your other snacks can be good for your brand and convenient for your customers.
Also, a note in case you don’t know it already: AdvoCare is a multi-level marketing program, which means that whomever you sign up through will receive bonuses based on what you sell, as will the people who they signed up through, and on and on. Some are leery of this type of company structure, but I haven’t had any problems with it so far.
If you have any comments on your own experience with AdvoCare, please leave them below.