Private lessons can bring in a lot of money at your sports facility, particularly if you have well-known instructors on staff.
Most sports facilities that offer private lessons have policies in place that pay the instructor a commission on each lesson, either by a flat rate or a percentage, based on the value of the lesson. Other sports facilities allow instructors to use the facility for the same price as they would charge to rent space there. (I always advise facility owners to take their fair share of revenue from these instructors – after all, they’re using your facility and resources, even if it’s for their own self-branded business!)
One of the facilites I work with recently shared a tip on how they increase their facility revenue from private lessons.
Balls-n-Strikes is an top-notch indoor baseball and softball training company with locations throughout the United States. Their facilities offer private baseball instruction, as well as camps, classes, clinics, and more.
The Balls-n-Strikes location in Ballwin, Missouri recently implemented eSoft Planner scheduling software to manage operations at the facility, and Office Manager Shannon Hoffman shared the following tip with me.
Each week, she checks instructor schedules by quickly scanning for upcoming open lesson spots, which are color coded for easy reference. She then accesses a list of all the clients who have had a baseball lesson with that particular instructor for the past few months, and sends those clients an email informing them of those openings. (All of this can be done directly through eSoft Planner.)
“I have people calling me in under five minutes after the email is sent to book available lesson times,” she said. “In the past, it would have been impossible to get a hold of all their past clients so quickly.”
If you offer private lessons with instructors who are often completely booked through the week, I’d suggest adopting this same procedure. Your instructors will appreciate it, too!