Category Archives: Sports Facility Marketing

Tips for marketing your sports facility.

The Right Way to Give Free Lessons

Getting your sports facility noticed can be difficult, especially if you’re just getting started. Many prospective clients will only respond to your marketing if they know they’ll get a great bargain. The possibility of gaining long-term customers is usually worth the cost of giving away some free services initially, but only if you take the [...]

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Give “Heroes Without Capes” Special Recognition at Your Facility

One of our newest eSoft Planner clients is doing something special at their sports facility. It’s a great idea that promotes a sense of community and also helps out their local citizens, so I wanted to share it with you. The Athletic Edge, a new sports facility in Tunnel Hill, Georgia is offering a special [...]

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How to Purchase Equipment for Your Sports Facility

Regardless of the type of sports you host at your facility, there are always plenty of equipment options that you can invest in to improve your facility’s image and service range. These options may be state-of-the-art performance analysis machines or something as simple as real leather baseballs for your batting cages. Regardless of the equipment [...]

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Is Facebook at Your Sports Facility Worth the Time and Energy?

As I’ve mentioned before, social media should play a big role in your sports facility’s marketing plan.¬†However, owners of smaller facilities might still wonder if staying up to date on social media is worth their precious time and resources, especially if they already have a business web site or just aren’t comfortable with the world [...]

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Ideas for Holiday Specials at Sports Facilities

The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to [...]

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Sports Facility Revenue Generator and Programming Idea: Soccer Memberships

Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships. Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option. I’ve already mentioned how DNA Sports Center‘s hitting memberships are an [...]

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