Scheduling is a big part of managing a sports facility.
However, scheduling is usually limited by the physical layout of the building: how the space is divided up and what it is designated for.
That’s why your scheduling plans should be carefully considered from the moment you begin seriously planning the build-out and structure of your sports facility. But even if your facility has already been built, it’s not too late to make changes.
There are two keys to maximizing the profitability of your sports facility space: diversity and quality programming.
Diversity of Space Usage
Each area in your facility should have multiple uses throughout the day.
It’s very uncommon for one type of program or location to be popular throughout the entire day.
Different client age groups have different schedules, which also change seasonally. Make sure that each scheduling area has something significant to offer for all times of the day and year.
Remember, each square foot of space costs you money every day, and each square foot should be generating as much money for your business as possible.
Quality Programming in Every Space
Many sports facility owners structure their business plan around rentals, whether its a turf field to sports teams or batting cages to players.
However, many new owners underestimate the work involved in simply running a rentals-based facility.
Using your space to host classes and clinics is much more profitable than renting it out for a flat rate, because programming allows you to generate revenue from every single participant.
If you don’t want to hire instructors, you could consider partnering with other organizations who are looking for a space to host their programs.
The sports facility scheduling and management software that my company developed (eSoft Planner) allows managers to specify how far into the future clients can schedule facility rentals.
This way, managers can ensure that they’ve scheduled all possible programming before that space is made available to rent. It also allows managers to specify the conditions over which rentals can be scheduled over open employee availability for lessons. Automating these types of permissions saves time and administrative headaches. If you’re interested in learning more about the software, or email me.
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